TAG Heuer Exhibits at the Geneva Motor Show | TAG HEUER

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Motorsport-Themed Exhibition Booth Launched

A Space Where TAG Heuer Timepieces and the Motor Show Converge

Celebrating 30 years since the partnership with the prestigious British racing team "McLaren" was established, TAG Heuer opened a motorsport-themed exhibition booth at the Geneva Motor Show 2015 (March 5th - March 15th).

Text by Hirumax

A New Collaboration Born from Motorsport x TAG Heuer

TAG Heuer and McLaren mark their 30th anniversary of partnership in 2015. Since 1985, they have supported numerous legendary drivers, including Ayrton Senna, making it the longest-standing collaboration between a watch brand and a Formula 1 team.

This year, the prestigious team's steering wheel is held by two world champions: Fernando Alonso and Jenson Button. At the venue, a limited edition "TAG Heuer Formula 1" model in red and black was unveiled to commemorate the milestone year of 2015.

For Sebastian Ogier, the World Rally Champion of 2013 and 2014, 2015 is a crucial year as he aims for a third consecutive title. At the venue, attention also focused on the "TAG Heuer Carrera 1887," which marks his glorious moments.

In the innovative electric car racing series, Formula E Championship, where cutting-edge technology and design converge, TAG Heuer participates as an official partner, timekeeper, and partner to the China Racing and Mahindra Racing teams. Furthermore, their participation in the 24 Hours of Le Mans race alongside Nissan's "GT-R LM NISMO" has been confirmed. 2015 promises to be a year of new challenges for TAG Heuer.

The approximately 1,000㎡ booth showcases not only F1, rally, endurance racing, and Formula E, but also legendary races like the Carrera Panamericana, along with racing cars and supercars that have competed in classic car rallies such as Goodwood.