An Evening to Experience the Loving Message of "Possession"

"POSSESSION," meaning "to own" in French, embodies the passionate sentiment of possessing and being possessed by a loved one. This is the essence of Piaget's best-selling collection.

The signature feature of "Possession" is its rotating mechanism on the rings and watch bezels. The jewelry, which overlaps and separates as if playing, expresses the idea of "two people who are free, yet never apart." It represents a profound love where individuals respect each other's uniqueness while embarking on a shared destiny. This collection has consistently garnered immense global support as jewelry with a strong message of connection between lovers.

To commemorate its 20th anniversary, a new collection inspired by the "chain" motif, symbolizing the connection with a beloved, was launched on May 11th.

Even more exciting is the news that 100 pairs (200 individuals) will be invited by lottery from among independent bloggers to the 20th-anniversary event, "POSSESSION Celebration," to be held on July 2nd.

The event promises to be a rich experience, featuring a talk show with special guests, a history corner showcasing the evolution of Possession, a "cupcake-shaped keychain" available only at the event, cupcakes and drinks for sale (with all proceeds donated to UNHCR, the UN Refugee Agency), and a photo session corner where guests can try on Possession pieces.

Don't miss this chance to experience a special evening!

POSSESSION Celebration
Date: Friday, July 2, 2010
Venue: A certain location in Tokyo. The exact location will be provided directly to winners via invitation.
Application Period: Wednesday, May 12 - Thursday, June 10

PIAGET
jp_possession20@piaget.com