hum Bridal Rings: Humming to Your Happiness

hum has presented various items with the theme of "jewelry that remains in memory." The brand name, derived from "humming," carries the wish to be a presence that subtly accompanies the wearer's heart, much like a hummed tune in a fleeting moment. The jewelry, crafted by artisan Tomohiro Sadakiyo, who is committed to traditional techniques, and designer Yuka Inanuma, who translates creative ideas into delicate, feminine designs, is all handmade, one piece at a time.

(Top left) K18 diamond ¥157,500 (Bottom left) K18 diamond ¥136,500 (Top center) K18 diamond ¥92,400 (Bottom center) K18 diamond ¥122,850 (Top right) K18 ¥86,100 (Bottom right) K18 Pt950 diamond ¥189,000

In preparation for the bridal season, hum is holding a bridal fair at the hum Isetan Shinjuku Store from Wednesday, March 31st to Tuesday, April 20th. The event will feature the unveiling of new pearl-embellished pieces and an exhibition of archival custom-made bridal rings, promising to fill visitors with happiness just by looking. During the fair, a ring pillow created in collaboration with Nicolai Bergmann Flowers & Design will also be presented as a gift! We encourage you to visit during this special occasion.