A unique presence that embodies the brand's values

Cara Delevingne, who not only showcases beautiful photographs but also displays a funny face and boldly expresses her individuality. Her free-spirited and mischievous character has garnered fervent support, particularly among the youth, making her a highly sought-after model gracing runways and magazine covers.



In today's world, where immense pressure is ever-present, Cara's unwavering spirit and determination to forge her own path without compromising her identity resonate with the brand's values of constant creativity, passion, and resilience against pressure, leading to her appointment as a TAG Heuer ambassador.
At the appointment party, held at the École des Beaux-Arts, a Parisian art school founded in the 17th century, she graced the red carpet with her signature unpretentious smile, captivating a large audience of journalists and VIPs.
A performance was also staged, featuring her sharing the spotlight with a lion in a cage.
Her index finger, belonging to the Leo zodiac sign, bears a lion tattoo, serving as her emblem that symbolizes her spirit full of freedom.

Jean-Claude Biver, CEO of TAG Heuer and President of LVMH's Watch Division, commented, "We needed a muse for the bold and daring young people of today, someone who embodies both the strength to challenge convention and elegance. Cara was that woman."

At the party, Cara Delevingne was also presented with the TAG Heuer Formula 1 Lady Diamond Steel & Ceramic, a timepiece adorned with black ceramic and diamonds. This watch is characterized by its striking big face, balancing strength and grace. The bezel is embellished with diamonds, making it a fitting design to express her unique rock-and-roll glamour.

LVMH Watch & Jewelry Japan TAG Heuer Division
Tel. 03-3613-3921
http://www.tagheuer.co.jp