Damiani's New Brand Bliss Opens a Limited-Time Store in Kobe

A New Brand from the Damiani Group

Bliss Opens a Limited-Time Shop on the 1st Floor of Daimaru Kobe

Until June 23 (Tues.)

Bliss, meaning "supreme joy" or "ecstasy," was born in 2000 as a new brand from the Damiani Group. Loved by many celebrities for its modern spirit and playful designs rooted in history and tradition, Bliss made its long-awaited official debut in Japan in the fall of 2008.

And this summer, Bliss opens a limited-time shop in Kobe. The lineup features cute jewelry with the popular No. 1 motifs of "Angel" and "Devil," as well as new summer jewelry to enjoy the season. It's a rare and welcome opportunity to experience the brand up close.

EVERYDAY DIAMOND ─ Adorned with Diamonds in Every Piece ─

From left: Black diamond necklace (cross) ¥79,800, Black diamond necklace (hexagon) ¥79,800

The hallmark of Bliss is that every piece is adorned with diamonds.

They are sometimes set boldly, and sometimes subtly, reflecting Bliss's philosophy of making diamonds accessible and enjoyable for everyone.

The designs also vary widely, from cool, edgy pieces to charming motif jewelry.

The brand ambassadors are fashion celebrity Paris Hilton and Alessandro Del Piero, the indomitable fantasista representing Italy, the land of football, both embodying the spirit of Bliss.

From left: Black carbon necklace ¥15,750, Black carbon bracelet ¥19,950, Starfish charm necklace ¥10,500,
Anchor charm necklace ¥10,500 (This collection, inspired by the summer 2009 trend of marine themes and featuring summery colors, is unisex.)

Two Special Gifts to Commemorate the Shop Opening
To celebrate the opening of this limited-time shop, Bliss has prepared two special gift campaigns.

Special-1.
All customers who make a purchase will receive an entry ticket for a chance to win a gift from the two Bliss brand ambassadors.
Alessandro Del PieroOne winner will receive a mini soccer ball with his autograph.
Paris HiltonOne winner will receive a jewelry box with her autograph.

Special-2.
Customers who spend ¥21,000 (tax included) or more will receive a Bliss mobile strap adorned with diamonds.
(Offer ends when supplies run out. Available only at the Kobe store.)

Tel. 03-5786-6801