Louis Vuitton has unveiled its third-generation connected watch, the Tambour Horizon Light Up. This new timepiece features a refreshed form, incorporating the Maison's iconic design elements, and offers extensive customization and personalization features. It is available in three versions: Steel, Matte Black, and Matte Brown.

Louis Vuitton continues its journey into the world of creative and innovative connected watches with the launch of the third-generation Tambour Horizon Light Up. Its key features include unprecedented levels of customization and personalization options, alongside a refined, more elegant form.

Within its renewed silhouette, every function has been updated, redesigned, and rebuilt, even featuring a specially customized operating system. This timepiece seamlessly merges art and technology, ushering in the next era of luxury and writing a new chapter in the history of high-end connected watches.

A striking feature of this watch is its beautifully designed and meticulously crafted sapphire crystal, which functions as a touchscreen. The gently curved glass extends to the sides of the watch, creating an effect that makes the 44mm case appear smaller on the wrist. Louis Vuitton's signature Monogram is subtly integrated into the smooth sides, illuminated by 24 LEDs hidden behind the bezel. These lights glow in a vibrant, captivating animation upon activation or when receiving notifications.

In terms of functionality, the watch is equipped with a new operating system, custom-designed by Louis Vuitton, to meet each wearer's individual needs. Customization begins with the watch face, featuring an always-on display that can be easily adapted to suit one's mood, style, or occasion.

Eight watch face designs are available, including motifs featuring the Maison's beloved mascot, Vivienne, and animated stripes reminiscent of Louis Vuitton's early iconic trunks. Each design reflects the Maison's timeless design codes and spirit of travel, offering a rich palette of colorful customizations, including 11 bold gradient options.

Users can also add their initials by selecting preferred colors and fonts. Upon activation, the watch face illuminates with LED animations that complement the chosen design, expressing the wearer's unique personality. Furthermore, Louis Vuitton plans to continuously introduce new watch face designs throughout the year, celebrating collaborations, seasonal events, and special occasions like holidays and Valentine's Day.

At its core, the watch features a new operating system custom-designed by Louis Vuitton. A simple swipe system reveals the OS functions on the screen. Swiping right brings up the 'My Day' function, displaying agenda, weather, steps, heart rate, and air quality index. Swiping down shows notifications, while swiping up accesses the control panel for managing functions like timers, alarms, music, and Alipay. Swiping left reveals the 'My Travel' function, offering access to travel plans, boarding passes, and Louis Vuitton's curated City Guides for 30 cities.

This highly sophisticated OS is the first outside of Apple's ecosystem to receive MFi (Made for iPhone) certification, guaranteeing compatibility with iPhones. It is also compatible with Android and Harmony OS smartphones. The hardware includes the ultra-fast Snapdragon Wear 4100 processor and a new heart rate monitor. The battery, offering approximately one day of average use, can be switched between four modes to suit user preferences and usage patterns: 'Blossom,' 'Explorer,' 'Submarine,' and 'Saver.' These modes can be activated via a slide control to adjust the watch's animations. The watch also boasts 3-meter water resistance.

Adding to its functionality, this model is the first Louis Vuitton connected watch to feature push-buttons on both sides of the crown. Scrolling the crown changes the watch face, while pressing the upper push-button activates the watch face shuffle mode or settings. The lower push-button serves as a shortcut, configurable to launch a user-selected application.

The interchangeable strap system allows for deep personalization through a wide selection of colorful and varied straps. A charging cradle and universal adapter pack are also included.

With its seemingly endless personalization options and advanced technology, the Tambour Horizon Light Up stands as the world's most customizable luxury connected watch, offering an unparalleled opportunity for colorful self-expression.