©Thomas Legrand
WATCH & JEWELRY /
WATCH NEWS
December 17, 2025
Celebrating the dawn of Louis Vuitton watchmaking: "Monceau"
LOUIS VUITTON | LOUIS VUITTON MONTEREAU
A limited edition "Louis Vuitton Monereau," a revival of Louis Vuitton's first watch, has arrived. The original model, characterized by its pebble shape and designed by pioneering architect Gae Aulenti, remains a popular piece among watch enthusiasts.
Text by Kosaku Waseda
A Piece Showcasing the Maison's Craftsmanship
In 1988, Louis Vuitton released its first timepieces, "LV I" and "LV II." These were born from a collaboration with Gae Aulenti, an Italian architect and designer who had just completed the groundbreaking project of converting a Parisian train station into the Musée d'Orsay.
The "LV I," with a 40mm case, expressed the spirit of travel with a design mimicking railway tracks and features for date display, GMT, and world time. It was finished with an innovative, lug-less pebble shape. Meanwhile, the 37mm "LV II" utilized scratch-resistant ceramic and included an alarm function.
The nickname "Monereau," derived from the American English pronunciation of the French word "montre" meaning "watch," originates from the models initially being called "Montre 1" and "Montre 2." Nearly 40 years later, the original models are still cherished by contemporary trendsetters.
The new "Louis Vuitton Monereau" features a 39mm yellow gold pebble-shaped case paired with a lustrous Grand Feu enamel dial. Replacing the original quartz caliber, it is equipped with the in-house automatic movement LFT MA01.02, boasting a 45-hour power reserve.
The simple time-only display is imbued with graphic elements symbolizing the heritage piece's design, with red and blue accents on the twin-hour and minute scales enhancing its allure.
The production process showcases the maison's craftsmanship and dedication. Crafting the Grand Feu enamel dial takes approximately 20 hours, involving the application of multiple layers of vitreous enamel onto metal. This is followed by repeated firing at high temperatures of 800-900°C, with artisans carefully proceeding through each firing stage, which carries the risk of breakage.
White, in particular, is one of the most challenging hues to perfect. It begins with microscopic inspection of enamel powder for impurities, followed by manual application of enamel using extremely fine brushes. A thin base layer is created, fired, and then four additional layers are applied and fired repeatedly to achieve the desired depth and opacity.
In the finishing stages, the dial is slowly fired 10 times at 720°C, creating a unique luster and brilliance that evokes an opalescent effect. This distinctive richness and depth can only be achieved through the technique of hand-applied enamel.
The case is entirely handcrafted at "La Fabrique des Boîtiers Louis Vuitton," faithfully reproducing the original form. A crown inspired by pocket watches is positioned at 12 o'clock, and the wide winding crown features a "Clous de Paris" texture.
Honoring Gae Aulenti's pioneering vision, the innovative caseback structure and lug-less design have also been reinterpreted. A quick-release strap system reminiscent of the 1988 model is adopted, and the caseback is engraved with "1 of 188."
Mathieu Edet, Artistic Director at "La Fabrique du Temps Louis Vuitton," stated, "Reinterpreting a creation means respecting its design and spirit. We aimed to maintain the same graphic codes as the original model while pursuing a more contemporary and refined sensibility."
He continued, expressing his respect for the original model: "We retained all the characteristic features of the 1988 'Monereau,' such as the polished pebble shape, the unique leather attachment, and the iconic crown at 12 o'clock. The white enamel with enamel decals is not only a tribute to enduring craftsmanship but also possesses a brilliance, hue, and warmth that transcends time."
With a limited production of 188 pieces, the "Monereau" is a timepiece that embodies savoir-faire, achieved through exceptional craftsmanship and a heritage worthy of respect.
LOUIS VUITTON MONTEREAU AUTOMATIC YELLOW GOLD
Case Material | 18K Yellow Gold
Case Diameter | 39 mm
Case Thickness | 12.2 mm
Case Back | Closed case back engraved "1 of 188"
Crystal | Sapphire crystal with anti-reflective coating
Dial | 18K white gold plate with Grand Feu enamel
Hands | 18K white gold hour and minute hands with red lacquer coating, blued steel seconds hand
Movement | Caliber LFT MA01.02: Automatic mechanical movement
Power Reserve | 45 hours
Strap | Black calfskin leather, 18K yellow gold pin buckle
Water Resistance | 50 m
Limited Edition | 188 pieces
Price | ¥8,503,000 (incl. tax)
Contact Information
LOUIS VUITTON Client Services
Tel. 0120-00-1854
www.louisvuitton.com




