A Display Unlike Any Traditional Watch Exhibition

Founded in 2007 by four Swedish watch enthusiasts, TRIWA was born from a desire to create watches that were closer to fashion and more creative, specifically for high-end select shops. The name TRIWA, derived from the acronym "Transforming the Industry of Watches," reflects their ambition to disrupt and revolutionize the watch industry.

With their modern design and high quality, TRIWA watches first gained popularity in their native Sweden and have since become well-known across America and Europe. They are also favored by artists like Kanye West and Princess Madeleine of Sweden.

The secret to their popularity lies in their pursuit of originality in materials and design. Creative details are reflected in both the watch cases and straps, utilizing materials such as organic leather and steel with a beautiful luster, also used in medical equipment.

At ESTNATION, both watches and sunglasses will be available. Furthermore, the display promises to be a departure from traditional watch exhibitions, making it a must-see.

These innovative watches are crafted for those who lead creative and free-spirited lives. We invite you to discover their dedication and sophisticated, playful designs at ESTNATION.

ESTNATION Roppongi Hills Store
Tel. 03-5159-7800