Baume & Mercier | 180th Anniversary Campaign

Baume & Mercier

180th Anniversary Campaign Underway

A Collaboration Between Uncompromising Watchmaking and Fine Wine

This year marks the 180th anniversary of Baume & Mercier. To celebrate this milestone anniversary year, a collaborative campaign with the winery Kenzo Estate is being held.

Text by OPENERS

Baume & Mercier has always upheld the strict philosophy of "accept only perfection, never compromise" in its watchmaking. Now, in its 180th anniversary year, the company is collaborating with Kenzo Estate, a winery that Japan can be proud of.

Since its inception in 1830, Baume & Mercier has continued to craft timepieces that honor tradition while embracing contemporary trends. The brand offers six distinct collections: the round "Classima Executives" (men's) and "Iliade" (women's), the rectangular "Diamant" (women's) and "Hampton," the dodecagonal "Riviera," and the limited edition "William Baume Collection." Each collection boasts a wide variety that has earned the admiration of business professionals, both men and women. The watches, characterized by their innovative individuality and contemporary allure, are adorned with the Greek letter "φ (phi)," a symbol of ultimate beauty, representing perfect balance and harmony.

The winery collaborating with Baume & Mercier this time is Kenzo Estate, established 20 years ago by its Japanese owner, Kenzo Tsujimoto. This winery is the crystallization of Mr. Tsujimoto's passion, who, with unwavering dedication, cleared mountains and tilled the soil countless times to cultivate fertile ground where healthy grapes could thrive. Baume & Mercier drew a parallel between this meticulous winemaking process and their own 180 years of watchmaking expertise to conceive this collaboration.

As part of this initiative, Kenzo Estate's flagship red wine, "rindo," will be presented as a prize to 50 lucky purchasers through a lottery. We invite you to savor the pure fruit aromas and the exquisitely fine, velvety texture of this exceptional wine, crafted from the finest grapes.

An alluring wine with depth and delicate smoothness
Win Kenzo Estate "rindo" in a lottery for 50 people

Campaign Period: November 1, 2010 (Mon) - December 31, 2010 (Fri)
How to Apply: Fill out the dedicated application form at an authorized retailer where you purchased the eligible product and hand it to the staff. Only purchases made within the campaign period and applications submitted via the dedicated form at the point of purchase are eligible.
* Winners will be notified by the shipment of their prize.
* The lottery will be held in early January 2011, with prizes scheduled to be shipped in late January.

Baume & Mercier
Tel. 03-3288-6335