The "DIESEL TIMEFRAMES" watches, beloved for their pop designs, are showcasing their latest collection in an exhibition currently running in Tokyo and Osaka. The exhibition, held at six unique cafe locations, offers a relaxed and unconventional setting. The interiors are styled around the "BE STUPID" campaign that DIESEL launched in 2010 with the message "believe in yourself and face the challenge." This is a chance to immerse yourself in the bold visuals that quickly became a global sensation, alongside the watches themselves. Beyond these brand-defining visuals, the cafes offer a unique experience with staff wearing the new collection and original DIESEL TIMEFRAMES coasters. Visitors can leisurely enjoy the world of watches while sipping their drinks. This unique experience is only available for a limited time, so be sure to visit a nearby location.