Wear the Power of Stones as Jewelry and Feel Energized!

The brand is named "espressivo." This Italian musical term, meaning "expressively," embodies the designer Yuko Kurita's wish to "add expressive color to the daily lives of those who wear our jewelry." Using semi-precious stones, she creates sophisticated jewelry for adults. The designs are minimalist yet filled with feminine delicacy. Each piece is unique and handmade, ensuring no two are exactly alike.

The appeal of natural stones lies in their beauty, cuteness, and affordability compared to precious gems. However, as mentioned, the "power" they possess seems to significantly influence and captivate people's hearts. Among the many types, amethyst is known for promoting restful sleep and mental stability, tiger's eye for business expansion, and onyx for concentration. It appears to be a trend to understand the power of each stone and wear a power stone that aligns with one's desires.

"Knowing what stones can bring makes the jewelry feel more personal and enhances the enjoyment," says Kurita.

Another Reason for Its High Popularity

There's another aspect to this brand's popularity: designer Yuko Kurita herself. Capturing the zeitgeist of housewives starting businesses, and perhaps aided by her beauty, she became a media darling about a year after the brand's launch in 2007. Around this time, she began receiving invitations to lecture at events and workshops themed around "healing." Subsequently, she appeared in numerous media outlets, including NHK, newspapers, and magazines. She is truly a woman of the moment, serving as a lecturer for bedding company's "Awakening Beauty Project" and conducting many lectures and workshops. Even OLs (office ladies) who enjoy mountain activities attend Kurita's natural stone jewelry classes after work.

Initially, the brand spread through word-of-mouth, with works displayed discreetly on cafe shelves and in select shops. However, media exposure ignited its popularity. Several appearances on NHK this year, in particular, have doubled orders. Indeed, a housewife's success story unfolds here. People are drawn to the efforts of this beautiful and energetic housewife.



The online shop opened in November 2009, and customers expanded nationwide, from the Tokyo metropolitan area to Hokkaido and Okinawa. While the customer base initially consisted mainly of women aged 20 to 60, it now includes women aged 20 to 70, as well as men. Many celebrities, including idols, actresses, actors, and TV presenters, are said to be fans. Is the popularity of espressivo jewelry due to Kurita's radiant energy and beautiful smile, the power of the natural stones, or perhaps both? It's surely a combination of all.

It is said that natural stones sell better during economic downturns. People seek healing and power from natural stones.

"I hope that espressivo's jewelry can help alleviate some of your worries and fulfill your wishes. I design and create each piece with that in mind every day," says Kurita.

The power of natural stones, created by nature, is unknown. It might be a world where "believers are saved," but the high popularity attracting so many people cannot be underestimated. However, as you can see from espressivo's collections, they possess a beauty worthy of adult jewelry, too much to be dismissed merely as "power." The coexistence of power and beauty... In times like these, why not try espressivo's natural stone jewelry to boost your own motivation?

Main Retailers
Online Shop http://www.espressivo-gem.com/index.html
Café Mame-Hico Shibuya Store http://www.mamehico.com/flash/index.htm
Café Mame-Hico Sangenjaya Store http://www.mamehico.com/flash/index.htm
KUGUI COLLECTION http://www.kugui-collection.com
WANOMA http://www.wanoma.jp

Natural Stone Jewelry espressivo
Tel. 03-6413-0800