Enjoy Custom Styles with Over 400 Types of Beads

TROLLBEADS, an accessory brand born in Scandinavia, Denmark in 1976. The brand, which quickly gained popularity for its unique designs as beautiful as semi-precious stones, has opened new stores at the Shinjuku Takashimaya store in Tokyo, the Odakyu Department Store Shinjuku store, and the Sogo Yokohama store.

TROLLBEADS are beads with a fairy-tale-like origin story, born as a message from the forest elves living in Scandinavia, Denmark. Their unique designs and deeply evocative colors have garnered popularity for their unparalleled individuality. Inspired by stories hidden within Danish fairy tales, myths, and landscapes, the number of beads created is an astonishing 400 types. The custom style, where one can freely choose beads to their liking, is not only popular among women but also among men who might hesitate at the word "jewelry."


While earrings that can be styled in multiple ways by changing charms were introduced for summer, this autumn's must-see items are designs inspired by the 12 zodiac signs and motifs inspired by the Earth. Among these, the Earth bead is a highly popular item within the company, having been revived only after gathering votes from TROLLBEADS fans worldwide. The gentle charm of starlight warming the heart, and natural designs that evoke the blessings of the earth. These are items to incorporate to fully enjoy the deepening autumn attire.

TROLLBEADS Shinjuku Takashimaya Store
Address: 5-24-2 Sendagaya, Shibuya-ku, Tokyo, 2F Accessories Floor
Tel. 03-5361-1111 (General) Tel. 03-6380-1225 (Direct)

TROLLBEADS Sogo Yokohama Store
2-18-1 Takashima, Nishi-ku, Yokohama, Kanagawa, 1F Accessories Floor
Tel. 045-465-2111 (General) Tel. 045-548-5839 (Direct)

TROLLBEADS Odakyu Department Store Shinjuku Store (Scheduled to open September 15)
Address: 1-3 Nishi-Shinjuku, Shinjuku-ku, Tokyo, 2F Accessories Floor
Tel. 03-3342-1111 (General) Tel. 03-6302-0810 (Direct)

TROLLBEADS Japan
Tel. 0120-142-555 (Customer Service Center)