Leonardo DiCaprio Appointed TAG Heuer Ambassador

It has been announced that Hollywood actor Leonardo DiCaprio will serve as the new ambassador for watch brand TAG Heuer. DiCaprio, who has long been involved in charitable work as an environmental activist, has expressed his intention, along with the brand, to collaborate on environmental protection charities. The contract with DiCaprio is set to span three years, with his royalties reportedly to be directed towards environmental conservation efforts.

Leonardo DiCaprio with Jean-Christophe Babin, CEO of TAG Heuer Japan (right).
Over the next three years, both parties will collaborate on commitments to environmental protection and children in need of aid.

DiCaprio commented as follows:

"TAG Heuer and I are planning donations to important and effective environmental protection organizations. These organizations will play a vital role each day in safeguarding the resources of our planet for future generations. We hope our activities can contribute to the effective use of the Earth's resources."

LVMH Watch & Jewelry Japan, TAG Heuer Division
Tel. 03-3613-3951
http://www.tagheuer.co.jp/