Select Your Own Style from Over 2,000 Combinations Using Recycled Materials

A key feature is the use of recyclable and upcyclable materials, such as bracelets made from 100% recycled PET resin. This allows for the creation of a unique watch by customizing various parts.

Currently, three lines are available: customizable models, iconic models, and limited editions. For customizable models, you can select from 35mm or 41mm cases, as well as the colors of the hands and dial, and the strap, offering over 2,000 variations.

While it has been possible to purchase from Japan online, this is the brand's first physical store in the country. The store features designs and models that have been particularly popular with Japanese customers online, and some will be available for immediate purchase in limited quantities.

BAUME allows you to select your own watch while being mindful of the global environment. This is a rare opportunity to experience the watches firsthand.






BAUME Pop-Up Store

Period | Wednesday, February 6, 2019 – Tuesday, February 12, 2019
Venue | Isetan Shinjuku, 1st Floor
Address | 3-14-1 Shinjuku, Shinjuku-ku, Tokyo