WATCH & JEWELRY /
WATCH NEWS
March 26, 2019
A Collaboration Watch Between TAG Heuer and Aston Martin is Born | TAG HEUER
TAG HEUER
TAG HEUER x ASTON MARTIN
TAG Heuer Carrera Calibre Heuer 01
Aston Martin Special Edition
The "TAG Heuer Carrera Calibre Heuer 01 Aston Martin Special Edition," a timepiece born from the partnership between TAG Heuer, an iconic brand symbolizing motorsports, and Aston Martin, is now available at TAG Heuer directly managed stores, authorized dealers, and online boutiques.
Text by Sayaka Ozaki
Inspired by the Geometric Shapes of Aston Martin Sports Cars
At the Geneva Motor Show held in March 2018, TAG Heuer announced its partnership with Aston Martin, designating TAG Heuer as the official partner, official watch partner, and official connected watch partner for Aston Martin and Aston Martin Racing.
Since the establishment of this partnership, the "TAG Heuer Carrera Calibre Heuer 01 Aston Martin Special Edition" timepiece has been created through close collaboration between the top designers from both companies, embodying the shared values of superior performance, precision, and craftsmanship.
Inspired by the geometric shapes of Aston Martin sports cars, this new timepiece perfectly reflects the spirit of the partnership, merging Aston Martin's unique vision for color, shape, pattern, and materials.
The 45mm stainless steel case features a satin-finished black ceramic tachymeter bezel engraved with the Aston Martin logo. Additionally, lines evoking speed, circuits, and pistons are placed on the sides of the bezel. The dial, with its honeycomb pattern reminiscent of the meter panels in the new Vantage, is a skeleton design, allowing a glimpse of the movement within.
Further distinguishing features include specially shaped lugs, redesigned with inspiration drawn from the exquisite body lines of Aston Martin sports cars. This shape symbolizes the partnership between the two brands and reflects advanced expertise and skilled craftsmanship.
Marek Reichman, Aston Martin's Executive Vice President and Chief Creative Officer, commented, "This watch perfectly reflects the design language of both Aston Martin and TAG Heuer.
This collaboration has provided a wonderful opportunity to work with TAG Heuer's talented designers to create a beautiful, bespoke product that represents the pinnacle of craftsmanship.
Crafted with meticulous attention to detail, these timepieces offer owners a taste of Aston Martin's luxurious lifestyle. Owners will undoubtedly appreciate the exceptional craftsmanship and superior manufacturing quality that are synonymous with both brands."
TAG Heuer Carrera Calibre Heuer 01 Aston Martin Special Edition
Movement | Automatic Calibre Heuer 01
Case Material | Stainless Steel
Case Diameter | 45mm
Water Resistance | 100m
Strap | Black rubber, calfskin
Price | ¥695,000 (excluding tax)


