WATCH & JEWELRY /
WATCH NEWS
March 19, 2019
Receive a complimentary leather strap of your choice: "Be more colorful" | BEDAT & Co.
BEDAT & Co.
BEDAT & Co. Launches "Be more colorful" Campaign.
Receive a Complimentary Leather Strap of Your Choice
Swiss brand BEDAT & Co. is currently running a "Be more colorful" campaign, offering purchasers of select watches a choice of one strap from ten available colors.
Text by OZAKI Sayaka
Gift a Color Leather Strap to Embellish a Woman's Wrist
BEDAT & Co. is a luxury watch brand founded in Switzerland in 1996. The founder, Simone Bédat, established the brand with the concept, "A luxury timepiece brand founded by a woman for women." This stemmed from her strong desire, based on her experience in the watch industry since the age of 15, to create elegant timepieces from a woman's perspective.
The "No.3" collection, whose first model was unveiled in 1997, features a tonneau-shaped case with the 6 and 12 o'clock positions elegantly curved. Praised for its perfectly balanced design, it remains a bestseller, highly favored by women worldwide.
The "Be more colorful" campaign is being held for purchasers of the "Ref.384" and "Ref.386" models from the popular "No.3" collection, offering a complimentary leather strap (made of calfskin) in a color of their choice. While previously focused on chic hues, the collection now boasts ten color variations under the concept of "bringing more vibrancy to women's daily lives." The campaign is currently underway at authorized retailers nationwide (excluding some stores).
