Enchanting Pin Brooches and Trays Emerge

The cherry blossoms that bloom in spring and the fir trees planted during the Christmas season in front of the MIKIMOTO flagship store in Ginza have become a beloved "Ginza tradition." Did you know that these trees are donated annually to schools and other public facilities? The cherry and fir trees that bring seasonal beauty to Ginza are subsequently donated by lottery to public facilities across the country, bringing smiles to many. Beyond this, MIKIMOTO engages in social contribution activities such as sponsoring charity concerts and contributing to the preservation of marine environments, the source of pearls, through the sale of charity products. The belief that "jewelry enriches people's hearts and lives" is expressed and expanded in various forms.





To commemorate the 120th anniversary of pearl cultivation, MIKIMOTO is releasing charity jewelry inspired by the anniversary theme, "DREAMS & PEARLS ~Weaving Brilliance Through Time~." A portion of the proceeds from these items will support UNICEF's initiatives for children who will shape the future.

From the jewelry brand "MIKIMOTO" comes a pin brooch adorned with diamonds, rubies, emeralds, amethysts, and MIKIMOTO pearls, embodying the concept of "DREAM." Additionally, the original gift brand "MIKIMOTO INTERNATIONAL" presents a tray featuring a charming bird taking flight towards dreams and the olive branch, a symbol of peace. Both pieces carry MIKIMOTO's wish that "a life lived with pearls be filled with dreams."

These charity items will be available throughout this anniversary year, from February 8th (Friday) to December 31st (Tuesday). MIKIMOTO pearls, loved worldwide for 120 years, continue to captivate with their timeless allure. Through their enduring charm, they weave brilliance into the future of children.

MIKIMOTO Customer Service Center
Tel. 03-5550-5678