MIKIMOTO | Special Website Also Launched! Pearl Invention 120th Anniversary Commemorative Items Released
WATCH & JEWELRY / WATCH NEWS
March 25, 2015

MIKIMOTO | Special Website Also Launched! Pearl Invention 120th Anniversary Commemorative Items Released


MIKIMOTO


Special Website Now Open!


Pearl Cultivation 120th Anniversary Items Released


In 2013, MIKIMOTO marks the 120th anniversary of the invention of pearl cultivation, and will be rolling out a variety of commemorative initiatives throughout the year. As the first of these, special anniversary products were released on January 25th, coinciding with the launch of a dedicated website.


Text by FUJITA Mayu (OPENERS)





An Anniversary Year to Experience the Allure of Pearl Jewelry Leader MIKIMOTO



MIKIMOTO, celebrating 120 years since founder Kokichi Mikimoto successfully cultivated pearls for the first time in the world on July 11, 1893, is releasing 120th-anniversary items from its original gift brand, MIKIMOTO INTERNATIONAL. The new desk clock and photo frame, inspired by the beautiful ocean scenery where pearls are nurtured, feature a striking contrast between the sun-drenched, sparkling sea and motifs of pearls and bubbles swaying in the waves.



MIKIMOTO 02



Simultaneously with the release of these commemorative items, MIKIMOTO has launched its 120th-anniversary special website (http://120th.mikimoto.com). The site will provide timely updates on related events, including online sales of the anniversary items, the cultural exhibition "Necklaces Weaving Radiance" held at the main store, and various seminars exploring the allure of pearls. It also features rich content such as columns on the history of MIKIMOTO's signature pearl necklaces, trend introductions, and styling suggestions. Naturally, it is smartphone-compatible, allowing for easy access anytime.



MIKIMOTO Customer Service Center
Tel. 03-5550-5678
http://120th.mikimoto.com