BURBERRY | Introducing 'The Britain,' Burberry's First Icon Watch

BURBERRY

Design Inspired by the Trench Coat

Introducing the First Icon Watch, "THE BRITAIN"

BURBERRYThe first icon watch, "THE BRITAIN," has been launched. Designed with the iconic Burberry trench coat in mind, this collection embodies a fusion of British functionality and craftsmanship, marking a new symbol in the brand's 156-year history.

Text by YANAKA Tomomi

Available for Men and Women

The "The Briten" icon watch arrives as Burberry's new "face." The collection, featuring Burberry's signature color palette of beige, black, and brown throughout, is available for both men and women.

"THE BRITAIN BBY1000" ¥469,350, automatic, 47mm diameter

The watches are available with a 40-hour power reserve mechanical (automatic) movement, as well as quartz. The mechanical modelsChronographmodels are also offered, and some feature a see-through case back, allowing a view of the beautifully crafted movement as it ticks.

Accompanying this launch, the campaign visuals, created by photographer Mario Testino, feature a cast of emerging British talents from various fields, including musician Rob Prior, actress Gabriella Wilde, and art dealer Harry Scrimshaw. The monochrome portraits express the timeless allure of "THE BRITAIN" and Burberry.

On Burberry's official website (http://jp.burberry.com/store/experiences/the-britain/#interact), you can interactively explore the design and movement of "THE BRITAIN."

Burberry presents its icon watch with great anticipation. Experience the essence of Burberry through its sophisticated design and meticulous craftsmanship.

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