A Rich Selection from Classic Collections to Limited Editions

Swiss luxury watchmaker TAG Heuer has opened "Espace TAG Heuer Sendai," its first flagship store in Tohoku. This is the sixth street-level boutique operated directly by the brand, following stores in Tokyo, Osaka, and Hiroshima. As its name "Espace"—French for "space"—suggests, the store offers one of the largest floor areas in Japan, spanning over 193 square meters.


The interior features a stylish space designed with straight lines, primarily in red and black. It offers a wide selection of popular classic collections such as the "TAG Heuer Carrera," "Monaco," and "Aquaracer," alongside the latest releases and limited edition models.

Espace TAG Heuer Sendai
Opening Hours | (Mon-Sat) 12:00-20:00 (Sun & Holidays) 11:00-19:00
Closed | Second Wednesday of the month
Location | 2-9-27 Chuo, Aoba-ku, Sendai City, Miyagi Prefecture