MARCH LA.B | Have You Heard of MARCH LA.B, the Rising Star Making Its Japanese Debut?
WATCH & JEWELRY / WATCH NEWS
March 25, 2015

MARCH LA.B | Have You Heard of MARCH LA.B, the Rising Star Making Its Japanese Debut?


MARCH LA.B


Fair Now Underway at United Arrows Harajuku Main Store Men's Building!


Do You Know MARCH LA.B, the Rising Star Making Its Japanese Debut?


Founded in 2010 by Frenchman Alain Marhic and Jérôme Mage, who relocated from France to Los Angeles, the watch brand MARCH LA.B embodies its origins with a design that harmoniously blends traditional European style with the street elements of 1960s America, evoking a sense of nostalgia. United Arrows was quick to recognize this burgeoning brand and is currently hosting a fair at its Harajuku Main Store Men's Building until Sunday, May 6th.


Text by KASE Tomoshige (OPENERS)




This is What a Design-Conscious Watch Looks Like


Despite being a very young brand, only two years since its debut, MARCH LA.B is already featured in renowned shops like Colette in France and Luisa Via Roma in Italy, capturing the attention of fashionistas worldwide. As you can see, its greatest appeal lies in its retro-modern design, which perfectly reflects the zeitgeist.

Other distinctive features include the crown positioned at 4 o'clock, a classic two-fold buckle, and a hand-polished case that exudes a delicate impression while maintaining a substantial presence. The movement used is the ETA 2892-A, and all watch collections are crafted by Swiss artisans possessing world-class expertise. The leather straps are also handmade using traditional techniques.

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A rising watch brand that pursues high quality with a design-conscious finish. United Arrows, which quickly took notice of this brand, is holding a fair at its Harajuku Main Store Men's Building until Sunday, May 6th. During this period, in addition to the models usually carried, a wider selection of styles will be available. We encourage you to visit the shop and experience its beautiful design firsthand.

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MARCH LA.B Fair
Dates: Wednesday, April 18th – Sunday, May 6th
Store: United Arrows Harajuku Main Store Men's Building
3-28-1 Jingumae, Shibuya-ku, Tokyo
Tel. 03-3479-8180
Hours: 12:00 – 20:00 (Weekends & Holidays from 11:00)

PROFILE
Alain Marhic (left), founder and CEO, was born and raised in France. He joined Quiksilver's headquarters in 1999, eventually becoming Director of the Eyewear and Watch divisions. Driven by his passion for product, he launched MARCH LA.B in 2008. Creative Director Jérôme Mage, also French-born, moved to Los Angeles at age 20. After serving as Creative Director for a certain sports eyewear company, he established his own design agency in 2001. He is an unconventional designer with a strong affection for contrasting elements.