Towards World-Class Athletes

TAG Heuer has served as the official timekeeper for countless sporting events, from the Olympics in the 1920s and F1 races in the 90s, to the Indy 500 today. Deeply intertwined with sports, the brand has a well-known history of partnering with numerous world-class athletes since its sponsorship with Swiss racer Jo Siffert in the 60s. Currently, it supports F1 drivers Lewis Hamilton and Jenson Button, as well as female tennis player Maria Sharapova.

TAG Heuer's latest partner is Japanese tennis player Kei Nishikori. Currently ranked 18th in the ATP Tour, he achieved a remarkable feat last November by defeating world number one Novak Djokovic, and reached the quarterfinals of the Australian Open in January. He is undoubtedly one of the most anticipated Japanese male professionals today.

"TAG Heuer's corporate philosophy of constantly pursuing perfection resonates with my own worldview of continuously evolving and aiming for the top. It is a great honor and a source of pride to have my name associated with the world-class athletes who have partnered with TAG Heuer before me," Nishikori stated.

Jean-Christophe Babin, CEO of TAG Heuer, commented, "Kei Nishikori possesses the dedication built through relentless effort, a passion for tennis that never wanes, and a strong will that never gives up. He sets high goals to achieve his dreams, and once reached, he broadens his horizons to aim for even greater heights. This aligns perfectly with TAG Heuer's values."

The relationship between Kei Nishikori and TAG Heuer is more than just an endorsement deal; they are partners who share common values. Breaking rules, challenging conventions. Never forgetting the spirit of rebellion, driving transformation, not just evolution.—This partnership between two entities, from whom we can't help but expect 'something special,' is truly noteworthy.

LVMH Watch & Jewelry Japan
TAG Heuer Division
Tel. 03-3613-3951
http://www.tagheuer.com/
http://www.tagheuer.co.jp/