In recent years, Hublot has been opening directly managed boutiques one after another in prestigious areas worldwide, such as Place Vendôme in Paris, Madison Avenue in New York, and New Bond Street in London. The Hublot Boutique Ginza is the 35th boutique to open globally.

The store's design was handled by New York-based architect Peter Marino, who is active worldwide, similar to the boutiques in Place Vendôme and on Madison Avenue. Reinterpreting the brand concept of "Fusion," the interior combines various materials like bronze, buckskin, and ebony, creating a warm and calm ambiance.

Hublot Boutique Ginza will also offer the "Vendôme Collection," sold exclusively at directly managed stores, and other rare special models, making it a lineup that watch enthusiasts won't want to miss.

The opening ceremony featured Yokozuna Hakuho, Seigo Narazaki, the goalkeeper who became the first MVP in the "2010 J.League Awards," Harumi Torii, founder of the NPO "Kids Earth Fund" that supports children worldwide, and Jean-Claude Biver, CEO of Hublot, among others. A celebratory ribbon-cutting ceremony took place.