Bell & Ross | Basel 2010
WATCH & JEWELRY / SIHH&BASEL
March 27, 2015

Bell & Ross | Basel 2010


Bell & Ross


Bell & Ross World: Entering a New Era of Growth


From Professionals to the Fashion WorldThe military watches of "Bell & Ross," captivating the world, welcome new additions to the "Vintage" collection this year.





By Yasuto Shibuya






Military watches, with their simplified functionality, represent an ideal form of wristwatch, and many products seek their design origins here. However, few watches achieve the same level of perfection as the "Bell & Ross" collection, founded in 1991 on Paris's Rue Saint-Honoré and designed by Bruno Belamich.



These timepieces, where function, ruggedness, and refinement are fused in unparalleled perfection, are not only active as mission watches for French military personnel and various other professionals but are also embraced as exquisite items in the fashion world, with their popularity expanding globally beyond Europe and Japan.



This year, a new model inspired by the cockpit clocks of aircraft from the 1940s, during World War II, has finally arrived in the "Vintage" collection. With this model, even more rugged and imbued with a stronger vintage feel than previous iterations, Bell & Ross's popularity is set to accelerate further worldwide.







World Trade Co., Ltd.

Tel. 03-5977-7759

Photo Gallery