Bell & Ross, the French watchmaker, is hosting its first pop-up store, "Bell & Ross Omotesando Pop-Up Store by ISHIDA," in Tokyo's Omotesando from July 1 to October 1, 2023. The event showcases the brand's entire world, featuring the new "BR 05 GMT SKY BLUE," released in June, alongside its classic collections.

Bell & Ross is a luxury watch manufacturer founded in France in 1994. Drawing inspiration from aviation, the brand creates functional and stylish timepieces inspired by aircraft instruments.

The "Bell & Ross Omotesando Pop-Up Store by ISHIDA," its first pop-up, is conveniently located just a minute from the Omotesando intersection and spans two floors. While the new "BR 05 GMT SKY BLUE," unveiled in June, is the main attraction, the store also offers a diverse range of Bell & Ross's iconic collections, including the "BR 03" in three-hand, chronograph, and diver variations, as well as the "BR 05" line introduced in 2019.

The "BR 05" is a luxurious watch with a completely new form, featuring its iconic "circle within a square" design, four screws at the corners, and large numerals, integrating the case and bracelet. Launched in 2019 with a three-hand, skeleton, and gold model, it was followed by chronograph and two-tone versions the next year. In 2023, Bell & Ross introduced the "BR 05 GMT SKY BLUE," inspired by the azure sky and the Earth.

This pop-up store allows visitors to enjoy Bell & Ross's classic models and its 2023 new releases, drawing inspiration from the world of aviation and consistently capturing a wide fan base with its innovative concepts. Special Bell & Ross novelty gifts will be available for purchases during the event. *While supplies last.

Bell & Ross Omotesando Pop-Up Store by ISHIDA
Period: July 1, 2023 - October 1, 2023
Location: 3-5-25 Kita-Aoyama, Minato-ku, Tokyo
Hours: Weekdays 12:00 PM - 8:00 PM, Weekends & Holidays 11:00 AM - 7:00 PM
Phone: 03-5785-3600