BASELWORLD 2009 TAG Heuer
Celebrating 40 Years of a Historic Masterpiece, Showcasing Its True Strengths

Guided by founder Edouard Heuer’s spirit of innovation, TAG Heuer has consistently forged the future of sports watches. With its 150th anniversary just a year away, the brand’s offerings this year are exceptionally rich, both in mechanism and variety. The most captivating are the various limited editions of the "Monaco," a square-faced timepiece celebrating its 40th anniversary. Each is an irresistible treasure for any motorsports enthusiast.

By Yasuhito Shibuya