WATCH & JEWELRY /
SIHH&BASEL
May 2, 2018
Bell & Ross Introduces the BR 03-94 HOROLUM Chronograph | Bell & Ross
Bell & Ross
Designing with Light
Exceptional Legibility in Any Environment
A chronograph model has been added to the "BR 03-94 HOROLUM," which garnered attention upon its release last year. While retaining the square case reminiscent of aircraft cockpit clocks, the greenish, phosphorescent Superluminova®C3 ensures comfortable legibility.
Text by YOSHIDA Miho
A Chronograph Limited to 500 Pieces Worldwide, Pursuing Ultimate Legibility
A new model joins the "Horo" line introduced last year. The model name "Horo" derives from the Latin word for time. The concept combines a matte micro-blasted stainless steel case with a sandwich-structured dial designed for optimal legibility.
Micro-blasting is a process where tiny glass beads are blasted at high pressure onto the metal surface. This creates a rough finish, resulting in a uniform appearance and a pure gray hue. The matte finish suppresses sunlight reflection.
The Superluminova® coating provides comfortable legibility day and night, maintaining its luminescence for extended periods in darkness. Its distinct green color, like a runway at night, allows for clear identification of information with reliable illumination. Notably, the large "12" and "6" numerals are coated with paint, emitting exceptional brightness.
BR 03-94 HOROLUM
Ref. | BR03-94-GR-ST/SCA
Movement | Automatic (Caliber BR-CAL301)
Case Material | Stainless Steel (Micro-blasted finish)
Case Diameter | 42mm
Dial | Anti-reflective sapphire crystal
Strap | Grey-green calfskin, Black heavy-duty synthetic fabric
Water Resistance | 100m
Price | ¥700,000 (excluding tax)
Limited Edition | 500 pieces worldwide
