A Brand Centennial Model Radiating Timeless Appeal | MIDO
WATCH & JEWELRY / SIHH&BASEL
May 2, 2018

A Brand Centennial Model Radiating Timeless Appeal | MIDO


MIDO


A Heritage Design Celebrating a Century of History
Multifort Date-Mido Limited Edition


MIDO has announced that the vintage-inspired "Multifort Date-Mido Limited Edition" will be exhibited at BASELWORLD 2018, opening on Thursday, March 22nd.

Text by YANAKA Tomomi




A Historic Model from 1939 Reappears, Preserving Its Original Charm




This year marks MIDO's 100th anniversary, and the brand is celebrating with a series of ambitious releases. In January, they unveiled the "Commander Big Date," featuring the "Caliber 80" movement specifically developed for MIDO by ETA. Now, they reveal the "Multifort Date-Mido Limited Edition," a timepiece that evokes the brand's rich history.

The "Multifort Date-Mido Limited Edition" is a revival of a model featured in the 1939 catalog, distinguished by its unique needle-style date display. Its re-emergence is particularly significant for the brand at this pivotal moment.

The 2018 iteration boasts a 40mm rose gold-colored stainless steel case. In homage to the brand's founding year, it is produced in a limited edition of 1,918 pieces worldwide. The dial, simple and functional, is adorned in a warm hue, exuding a timeless appeal.

The official release date and pricing are expected to be announced at BASELWORLD 2018. We eagerly await further details on the "Multifort Date-Mido Limited Edition."

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Inquiries


Swatch Group Japan MIDO Division


Tel. 03-6254-7190


http://www.midowatches.com