WATCH & JEWELRY /
SIHH&BASEL
February 8, 2018
The Shape of Modern Luxury. Introducing the New Connected Watch Collection | TAG HEUER
TAG HEUER
Like Mechanical Chronographs
The Connected Watch, Precisely Crafted in Swiss Workshops
Swiss luxury watchmaker TAG HEUER unveiled its latest connected watch at Geneva Days 2018. The new collection features two models: a lavish version fully adorned with baguette-cut diamonds, and a more compact 41mm case with improved functionality compared to previous collections.
Text by OZAKI Sayaka
Precious Models, Finally from TAG HEUER
The "TAG HEUER Connected Modular 45" collection, developed by TAG HEUER in collaboration with Google™ and Intel, is a Swiss-made smartwatch employing a modular concept that allows for customization of watch materials, dials, and more from an extensive lineup. Joining this collection are a high jewelry model with a white gold case fully set with baguette-cut diamonds, and a model with a compact 41mm case diameter.
The "TAG HEUER Connected Modular 45 Full Diamond" is a luxurious watch featuring a total of 23.35 carats comprising 589 baguette-cut diamonds set on the bezel, lugs, and strap. It also includes a mechanical module Calibre 5, whose bezel is adorned with 72 diamonds, each 1.5 mm in diameter.
The "TAG HEUER Connected Modular 41" is a model with a compact 41mm case diameter that fits elegantly on the wrists of both men and women. A new magenta pink strap offers a fresh impression.
Functionality has been enhanced with various improvements based on the 45mm model, including higher screen resolution and brightness. The storage has also been increased to 8GB, with 1GB of RAM, enabling extremely smooth operation in all usage scenarios.
This Connected Modular 41 can also be exchanged for a mechanical module with a Calibre 5 movement and a three-hand display, transforming the connected watch into a captivating mechanical wristwatch with just a few clicks. The watch and strap are detachable modules, allowing for easy customization to suit your mood.
On the TAG HEUER website, you can select the watch body, strap, and lugs to create your own customized timepiece. Beyond changing the color or material of the strap, the ability to choose between a smartwatch and a mechanical watch for the main body depending on the occasion is a truly innovative aspect of this series.
The "TAG HEUER Connected Modular 45" and "TAG HEUER Connected Modular 41," operating on the Android Wear™ operating system, are compatible with smartphones equipped with Android™ 4.4 and iPhones with iOS 9 or later. Featuring diverse functions such as schedule management, voice commands, translation, and various notifications, they serve as reliable partners in any situation.

TAG HEUER Connected Modular 45 Full Diamond
Case Diameter | 45mm
Case Material | WG, Diamonds
Price | ¥19,440,000 (Estimated, excl. tax)

TAG HEUER Connected Modular 41
Case Diameter | 41mm
Price | From ¥130,000 (Estimated, excl. tax)
Inquiries
LVMH Watch & Jewelry Japan TAG HEUER
Tel. 03-5635-7054
http://www.tagheuer.com