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March 23, 2015
SWAROVSKI | Miranda Kerr Appointed as New Muse
SWAROVSKI
SWAROVSKI Appoints Miranda Kerr as New Muse
SWAROVSKI has appointed Australian supermodel Miranda Kerr as the muse for its latest advertising campaign. The visuals capture the essence of the SWAROVSKI Woman, embodying a beautiful harmony between SWAROVSKI's popular items and Miranda Kerr.
Text by Yuzu Kuromiya
Photography by Nick Knight, CM Music by Pharrell Williams
The new visuals feature Miranda Kerr adorned with SWAROVSKI's popular items, styled for both daytime and evening wear. Lush garden roses, sourced from the English countryside, bloom behind her, further accentuating her natural beauty. The photography is by the award-winning British photographer Nick Knight. The creative direction was helmed by Ronnie Cooke Newhouse of House and Holm.
Ronnie Cooke Newhouse, who served as creative director, commented on the latest campaign: "Miranda Kerr, English garden roses, SWAROVSKI jewelry, and Nick Knight's photographic artistry… mixing all these elements creates beauty, warmth, coolness, and a high level of appeal. The result is a world that captivates everyone."

This new campaign, part of a global media strategy, will launch in 25 countries this autumn. Television commercials will also be broadcast in Italy, France, and Hong Kong. The campaign features original music composed and performed for SWAROVSKI by singer-songwriter and producer Pharrell Williams.
SWAROVSKI JAPAN (Customer Service)
Tel. 0120-10-8700
SWAROVSKI.co.jp