NIESSING | "NIESSING TOKYO" Reopens

NIESSING | NIESSING

The German contemporary jeweler known for its "floating diamond" jewelry.

NIESSING TOKYO Reopens

NIESSING, the German jeweler renowned for its "The Niessing Ring," which supports diamonds solely through the tension of the metal, stripping away all unnecessary ornamentation, has reopened its Tokyo flagship store, "NIESSING TOKYO," on September 7th. The store offers a rich selection, including exclusive shop-limited jewelry from Niessing, a brand synonymous with modern jewelry through its exceptional quality and craftsmanship.

Text by KAJII Makoto (OPENERS)

Niessing Jewelry: Where Functional and Sculptural Beauty Converge

Niessing's jewelry, characterized by its minimalist design rooted in the Bauhaus tradition, comprises the brand's signature "The Niessing Ring," the "Wedding Ring" with its simple, refined design, the "Jewelry Line" featuring necklaces born from free-spirited creativity, and the "Steel Line," offering contemporary designs at accessible prices.

The newly relocated and reopened "NIESSING TOKYO" will showcase Niessing's full lineup, from bridal to fashion, alongside early releases of new collections such as the "The Niessing Ring Aura."

The Interior Design, Evoking Warmth Within Simplicity, Also Captures Attention

The shop's design, based on the concept of the German flagship store, features a white-based space with walls and interiors made from natural materials. The design was handled by the emerging design unit "dreyform," which has received numerous awards, including the prestigious "Red Dot Design Award."

dreyform, a design unit based in Cologne, Germany, comprising architect Clemens von Giesitzki and designer Ralf Neering, also designed and planned "NIESSING NAGOYA." Their design, reflecting Niessing's worldview, evokes warmth within simplicity.

Beyond their unique designs, Niessing's jewelry is characterized by the stories behind each piece's concept. The individual narratives told by each piece of jewelry become a form of self-expression for the wearer, conveying "eloquent beauty" to many people in various settings.

"NIESSING TOKYO"
1F, Sunku Aoyama, 5-9-10 Minami-Aoyama, Minato-ku, Tokyo
Tel. 03-3499-1868
Opening Hours | 11:00 - 19:30
Closed Wednesdays
www.niessing.jp