WATCH & JEWELRY /
JEWELRY NEWS
April 12, 2018
NIWAKA: High Jewelry that Elevates Japanese Culture and Seasons into a Modern Aesthetic, Gaining Global Acclaim.
NIWAKA
Conveying Japanese Beauty
High Jewelry from Kyoto: NIWAKA
NIWAKA is a brand that develops jewelry combining Japanese aesthetics with modern design. Its collections are named after Japanese and Kyoto imagery, such as HANAYUKI (flower snow) and UMEUTAGE (plum banquet). The allure of its high jewelry, which condenses Japanese tradition and aesthetics, is now drawing global attention.
Text by Sayaka Ozaki
High-Quality Jewelry Inspired by Japan and Kyoto
NIWAKA is a Kyoto-based jeweler that has garnered international attention in recent years. Its hallmark is the pursuit of jewelry that is beautiful from all angles—not just the front, but also the sides and back—with meticulous and delicate designs that enhance the wearer's beauty. Viewing jewelry as a "work of art," professionals in jewelry making collaborate on every aspect—materials, design, and finishing—to produce highly refined pieces.
The foundation of NIWAKA's design lies in a uniquely Japanese aesthetic, drawing inspiration from the beautiful scenery of Japan's four seasons, its rich natural environment, architecture, gardens, and traditional patterns and motifs.
For example, the collection named HANAYUKI (flower snow) is inspired by snowflakes, depicted as six-petaled flowers. The UMEUTAGE (plum banquet) collection expresses the vibrant plum blossoms viewed through a lattice window in a serene garden, with gently falling snow. These pieces showcase Japanese traditional beauty and Kyoto's culture.
The high jewelry, crafted from meticulously selected diamonds and employing advanced techniques that allow for no margin of error, has earned the trust of top international stylists due to its quality and its spiritual essence of "Wa" (harmony). Following the establishment of offices in New York in 2000 and Los Angeles in 2013, NIWAKA caught the eye of local stylists. One top stylist, named among the "25 Most Influential Stylists in Hollywood" by a US industry magazine, commented, "Not only the sparkle of the diamonds, but from every angle, even up close, they are stunning. Truly beautiful. Look at the craftsmanship of every piece. For me, they are like beautiful works of art."
NIWAKA currently operates 16 directly managed stores nationwide, including its flagship store in Kyoto, and locations in Ginza, Aoyama, and Isetan Shinjuku. We recommend paying attention to its luxurious, sparkling jewelry that embodies the aesthetic of Japan and Kyoto.




