Harry Winston | Unveils Campaign Film "Live the Moment"
WATCH & JEWELRY / JEWELRY NEWS
March 25, 2015

Harry Winston | Unveils Campaign Film "Live the Moment"


Harry Winston


The Sparkle of Diamonds Adorning Life's Most Luminous Moments


Behind the Scenes of the "Live the Moment" Campaign Revealed



Harry Winston, the American jeweler renowned for its diamonds, presents its "Live the Moment" advertising campaign. A new film has been released, capturing the behind-the-scenes of a photoshoot featuring model Freja Beha.

Text by FUJITA Mayu






Diamonds Celebrating Life's Finest Moments



At the 1944 Academy Awards ceremony, Jennifer Jones, winner of the Best Actress award, wore Harry Winston diamond jewelry. This marked a new standard for red carpet style. In 2002, during the historic moment Halle Berry became the first African American to win Best Actress, she too was adorned with a rare Harry Winston Pumpkin Diamond Ring. From Marilyn Monroe to Madonna, Elizabeth Taylor to Angelina Jolie, celebrities across generations have requested Harry Winston diamonds for the special occasion of the red carpet.

"Live the Moment" Campaign Film



Live the MomentThe Most Radiant Moments in Every Woman's LifeIs it on the red carpet, or perhaps at the altar? Or maybe the moment you embrace your beloved child? Since 2010, Harry Winston has been running its "Live the Moment" advertising campaign. Featuring model Freja Beha as the campaign's muse, the visuals, captured by photographer Patrick Demarchelier, express the sophisticated beauty and timeless allure of diamonds that celebrate life's most luminous moments. Now, a behind-the-scenes making-of film from the photoshoot has been released. Freja Beha's vibrant expressions, adorned with the brand's signature jewelry, embody moments of pure joy.


"If possible, I would like to place diamonds directly on a woman's skin."



"Adornment Collection" Image Film




Also introduced is a film capturing the creation process of this year's newHigh Jewelrycollection, the "Adornment Collection." "If possible, I would like to place diamonds directly on a woman's skin." – The meticulous setting that maximizes the beauty of carefully selected, exquisite diamonds. The resplendent "Adornment Collection," which masterfully renders women's attire in diamonds and platinum, is a collection that can be called art, seemingly bringing to life the very words left by founder Harry Winston. Immerse yourself in the world of high jewelry that will leave you breathless.

Harry Winston Customer Information Desk
0120-346-376
www.harrywinston.jp/