Focusing on the Evolution of "Dessert Drinks" Favored by Men

"Dessert drinks" are beverages that can also be enjoyed as desserts, and their convenience has earned them support from male consumers. Recently, various beverage manufacturers have released "dessert drinks" targeted at men. Based on these trends, Pokka Sapporo has developed a new "dessert drink" (or "sweets drink") that offers a more authentic taste experience.

After eight years from the initial concept and over 80 trial productions, Pokka Sapporo developed its unique "Dual-Layer Jelly Manufacturing Method*1." This method separates the product into a jelly layer and a sauce layer during production. When shaken just before drinking, the solid jelly layer breaks apart and mixes with the liquid sauce layer, creating an exquisite flavor.

"JELEETS Coffee Jelly" features coffee jelly made from carefully extracted, dark-roast beans. When mixed with a vanilla-flavored sauce, it offers a texture and aroma reminiscent of coffee jelly served in a coffee shop, with a pleasant bitterness. "JELEETS Uji Matcha Jelly" uses Uji matcha extract to create a matcha jelly that blends with a vanilla-flavored sauce, delivering the refreshing aroma and subtle bitterness of matcha. The resealable bottle can container also allows for easy enjoyment of a sweet treat in various situations, such as during work or while commuting.

*1 A manufacturing method that separates the product into a jelly layer and a sauce layer. Patent pending.

Product Name: JELEETS Coffee Jelly 275g Bottle Can
JELEETS Uji Matcha Jelly 275g Bottle Can
Volume/Container: 275g / Bottle Can
Suggested Retail Price: 150 yen (excluding tax)
Calories: Coffee Jelly 31 kcal / 100ml
Uji Matcha Jelly 32 kcal / 100ml
Release Date: March 26, 2018 (Monday)
Sales Region: Nationwide