Recommended Ways to Enjoy the "Soup-less Numbing, Savory-Spicy Dan Dan Rice Noodles" and Mango Jasmine Milk Tea

■ "Soup-less Numbing, Savory-Spicy Dan Dan Rice Noodles"
The "Soup-less Numbing, Savory-Spicy Dan Dan Rice Noodles," a new summer-exclusive release, is a savory and spicy "mix-and-enjoy" dish designed to stimulate the appetite even in the hot season. Incorporating the "soup-less style" that has been highly requested by Japanese customers, this hearty dish is finished with a fragrant minced meat sauce, bean sprouts, wood ear mushrooms, red onions, green onions, ground sesame seeds, and mizuna greens. The base features a numbing, savory-spicy mala flavor. The first bite unfolds with the aroma of sesame, allowing you to savor the rich fragrance and textural accents.

＜Product Details＞
Product Name: Soup-less Numbing, Savory-Spicy Dan Dan Rice Noodles
Price: ¥1,380 (tax included) *Noodle portion size can be selected. Small portion: ¥20 discount, Large portion: ¥150 additional charge.
Sales Period: Friday, July 11, 2025 – Sunday, September 7, 2025
Sales Locations: All TamJai SamGoo stores

～Recommended Ways to Enjoy～
✓ Mix thoroughly before eating.
✓ Pour in the separately provided warm clear soup midway to enjoy a "flavor change" with added mellow richness.
✓ Add black vinegar to customize your bowl further. Its refreshing finish is perfect for the hot season.
✓ Recommended topping: "Cilantro" - ¥180 (tax included).
✓ Recommended to finish with "Extra Rice (Regular)" - ¥150 (tax included).


■ Mango Jasmine Milk Tea
Mango pudding evoking a tropical atmosphere, chewy grass jelly, jasmine milk tea, and yogurt whip with a hint of lemon. This refreshing and sweet drink, with its pleasant jelly texture, is the perfect complement to the spicy rice noodles.

＜Product Details＞
Product Name: Mango Jasmine Milk Tea
Price: ¥530 (tax included)
Sales Period: Thursday, June 5, 2025 – Sunday, September 7, 2025
Sales Locations: All TamJai SamGoo stores

■ Special Sets Available with Drinks Perfect for Rice Noodles!
① "Mango Jasmine Milk Tea" Set
Price of "Soup-less Numbing, Savory-Spicy Dan Dan Rice Noodles" + ¥500 (tax included) *Save ¥30 on the total price!

② "Tofu Skin" (2 pcs) & Drink Set
Price of "Soup-less Numbing, Savory-Spicy Dan Dan Rice Noodles" + ¥450 (tax included)

③ Drink Set
Price of "Soup-less Numbing, Savory-Spicy Dan Dan Rice Noodles" + ¥250 (tax included)

For sets ② and ③, you can choose your drink from the following:
Hong Kong Lemon Tea / Hong Kong Milk Tea / Hong Kong Yuan Yeung Tea / Hong Kong Coffee / Oolong Tea / Cola / Ginger Ale

■ About "TamJai SamGoo"
TamJai SamGoo is Hong Kong's No. 1 rice noodle shop*1, listed in the Michelin Guide's "Bib Gourmand" for three consecutive years and serving over 30 million customers annually. Its original soup, made with gluten-free rice noodles and a blend of various spices, offers a rich complexity of aroma, umami, and spiciness. Furthermore, customers can customize their meals by choosing from seven types of soup, ten levels of spiciness, and over 25 kinds of toppings. With 109 stores*2 in Hong Kong, Singapore, Japan, and Australia, it is cherished as a national brand, particularly among the younger generation.

(*1) Euromonitor 2020: No. 1 market share (64.4%) in the Asian Noodle Specialty Restaurant category.
(*2) Store count as of May 31, 2025. The TamJai Group, including "TamJai Yunnan," "Marugame Seimen," and "Niku no Yamagyu," operates 245 stores across Hong Kong, Singapore, Japan, Australia, and mainland China.