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November 10, 2015
Documentary 'The True Cost ~The Real Price of Fast Fashion~' | MOVIE
MOVIE | A Documentary Shedding Light on the Reality Behind Mass Production and Consumption
The True Cost
Whose sacrifice makes our disposable fashion possible? This documentary, "The True Cost," shines a light on this little-known truth and will open in theaters at Uplink Shibuya on Saturday, November 14th.
Text by TOMOMI YANAKA
What is the Future of Fashion?
Where are our clothes made? A documentary has arrived that depicts the reality hidden behind the country of origin information on clothing tags.
(Left) According to Livia Firth, Creative Director of "Eco-Age," a consultancy on sustainability for fashion brands, the average lifespan of a fast-fashion women's garment is just five weeks. (Right) A woman suffering from a skin disease caused by water pollution from a leather factory in India.
The film is directed by Andrew Morgan, known for his diverse work spanning fiction, documentaries, and commercials. For this project, he traveled the world, from glittering runways to slums. The film also features interviews with notable figures in the fashion industry, such as Stella McCartney, who advocates for environmentally friendly materials and fashion, and Safia Minney, founder of the fair trade brand People Tree.
Over the past few decades, clothing prices have steadily declined. Many people chase the latest fashion, buying and discarding clothes each season. However, the negative impact of this cycle on people and the environment is immeasurable, and the cost is often borne by the poor in developing countries.
Through interviews and other means, director Andrew Morgan uncovers the hidden realities and history behind the glamorous fashion industry. What is the future of fashion? We invite you to consider this issue, so closely tied to our daily lives, alongside this film.
The True Cost
Opening November 14th (Saturday) at Uplink Shibuya
Director | Andrew Morgan
Featuring | Safia Minney, Vandana Shiva, Stella McCartney, Tim Kasser, Rick Ridgeway
Distribution | United People
2015 | USA | 93 min | Original Title: The True Cost
http://unitedpeople.jp/truecost/