ISRAERU x OPENERS: Webinar on Israel's Digital Marketing to be Held | LOUNGE
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January 22, 2022

ISRAERU x OPENERS: Webinar on Israel's Digital Marketing to be Held | LOUNGE

LOUNGE | ISRAERU x OPENERS

A Must-See for the Advertising Industry! Israel's World-Leading Solutions

As part of the joint project "OPEN TO ISRAEL supported by Outbrain" by OPENERS and ISRAERU, a webinar exploring Israel's digital marketing solutions will be held on January 28th.

Text by KOBAYASHI Miki

Deep Dive into the Present and Future of Digital Marketing

Israel, known as a powerhouse of IT technology, has given birth to numerous startup companies and is called the "world's strongest startup nation." It is no exaggeration to say that its innovative solutions, leveraging cutting-edge technology, are driving the world.
In today's landscape where video ads are increasingly prevalent across all platforms—social media, apps, and websites—Israel's ad technology is indispensable. What are the strengths and appeals of Israel's leading position in marketing and cybersecurity? How do they relate to Japan's information and communications sector? The interest is endless.
Against this backdrop, ISRAERU, Japan's first and only web magazine specializing in Israel, and the web magazine OPENERS are co-hosting a webinar themed around Israel's digital marketing solutions.
ISRAERU x OPENERS: Webinar on Israel's Digital Marketing to be Held | LOUNGE
Shivan Nakamurawho serves as its representative and has offices in Tokyo and Tel Aviv (Israel), operates "ISRAERU", a media platform that introduces Israel from multiple perspectives and also creates opportunities for Israeli companies to communicate with Japanese audiences.
Since December 2021, ISRAERU has been holding its first special feature on Israel, "OPEN TO ISRAEL supported by Outbrain", in collaboration with the web magazine OPENERS (openers.jp).
As part of this initiative, a webinar focusing on Israel's digital marketing solutions, which are gaining global attention, will be held on Friday, January 28th.
This webinar will feature guests such asDaniel Kolbar, Minister Economic Minister and Head of the Economic and Trade Mission at the Embassy of Israel, andMasahiro Ueno, Managing Director of Outbrain Japan, and Mr. Ryunosuke Kai, CEO of Glocalize Inc., among others.
ISRAERU x OPENERS: Webinar on Israel's Digital Marketing to be Held | LOUNGE
Daniel Kolbar Minister Economic Minister and Head of the Economic and Trade Mission at the Embassy of Israel Appointed to Japan in October 2020. Originally from Tel Aviv. Holds a Bachelor's degree in International Hospitality Management from École hôtelière de Lausanne (EHL) in Switzerland, a Master's degree in Diplomatic Studies from Tel Aviv University, and a Master's degree in Law (non-jury) from Bar-Ilan University. Fluent in six languages. Prior to his diplomatic career, he had a unique background working in hospitality management for eight years in Switzerland, Australia, Thailand, and Spain.
ISRAERU x OPENERS: Webinar on Israel's Digital Marketing to be Held | LOUNGE
Masahiro Ueno Managing Director, Outbrain Japan Inc. After working at Recruit Co., Ltd., he held positions such as President of DoubleClick Inc., Senior Managing Director of transcosmos inc., President of Overture Inc., President and Representative Director of Criteo Corporation and Head of Asia Pacific, and President of BuzzFeed Japan Inc. Assumed his current role in October 2020. His hobby is golf, playing over 100 rounds annually.
ISRAERU x OPENERS: Webinar on Israel's Digital Marketing to be Held | LOUNGE
Ryunosuke Kai CEO, Glocalize Inc. Joined Glocalize Inc. in 2005. Became Representative Director in 2013 (current position). Began collaborating with Israeli startups in 2012, triggered by a business relationship with Clicktale (now Contentsquare). Currently partners with approximately 20 companies. Father of five.
ISRAERU x OPENERS: Webinar on Israel's Digital Marketing to be Held | LOUNGE
Kazumi Oda Editor-in-Chief, Gizmodo Japan and ROOMIE (concurrently) After working at music media companies such as Shinko Music Entertainment and MTV JAPAN, joined MediaGene Inc. in 2009. Has served as editor-in-chief for media outlets focused on technology, gadgets, and lifestyle, including Gizmodo, Lifehacker, and ROOMIE. Has a diverse background in editorial roles at various companies, from established publishers to CyberAgent. Possesses extensive knowledge of editorial advertising.
ISRAERU x OPENERS: Webinar on Israel's Digital Marketing to be Held | LOUNGE
Shivan Nakamura Representative Director, SivanS Group Founder and CEO of SivanS Group. Born in Israel. Moved to Japan 20 years ago and founded the advertising agency SivanS Inc. in 2011. The group also includes the digital agency SivanS DigitaL Inc. and has an office in Israel. Started media operations in 2018 and currently manages "ITALIANITY" and "ISRAERU." He is also one of the initiators of the Japan Israel Business Forum, actively contributing to community building in Japan.
ISRAERU x OPENERS: Webinar on Israel's Digital Marketing to be Held | LOUNGE
Yoichiro Maeda Creative Director, OPENERS Born in Mie Prefecture in 1969. Began working as a writer for fashion magazines during university. After graduation, he was assigned to "Boon," a pioneering street magazine at Shogakukan Inc. He spearheaded numerous trends, including Air Max, vintage clothing, G-Shock, and Ura-Harajuku. In 2006, he joined Shufu-to-Seikatsu Sha Co., Ltd. as deputy editor-in-chief of "LEON." Became editor-in-chief in 2011 and launched the web version "LEON.JP" in 2017, serving as its editor-in-chief. Moved to CCC Creative in 2019 and became independent in 2020. Began working as a creative director and editor, currently serving as Creative Director for "Octane Japan Edition," a classic car magazine, and Guest Editor for the web magazine "OPENERS," in addition to web production and brand consulting.
ISRAERU x OPENERS: Webinar on Israel's Digital Marketing to be Held | LOUNGE
Sara Hamada Content Director, ISRAERU After joining SivanS Inc. in 2014, she was involved in a wide range of projects in Italy and Israel as the president's assistant. She has been involved since the launch of "ITALIANITY," a web magazine specializing in Italy founded in 2018, and "ISRAERU," a web magazine specializing in Israel founded in 2020, and currently serves as the content director for both media.
They will discuss why Israel's solutions are gaining global attention and how they can be utilized, each from their own perspective.
The panel discussion will feature Kazumi Oda, Editor-in-Chief of Gizmodo Japan and ROOMIE, as the facilitator. Yoichiro Maeda, Creative Director of OPENERS and who has been involved in the planning of this project since its inception, and Masahiro Ueno, Managing Director of Outbrain Japan Inc., will participate as panelists to discuss "Israel's Digital Tech."
This is recommended not only for marketing and digital marketing professionals and media agency employees, but also for anyone simply interested in Israel. Learning about the industry's top-tier solutions is sure to be a great motivator. Consider attending to gain insights for future endeavors.
Israel's World-Leading Digital Marketing Solutions
Date & Time | Friday, January 28, 2022, 12:45 PM - 2:00 PM
Venue | ZOOM
Participation Fee | Free (Advance registration required)
Registration |https://us06web.zoom.us/webinar/register/9716423981148/WN_0DNS60WrQx-0oJcb9ghscA

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