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January 16, 2020
Ladurée's New Collection Features Liberty Prints on Its Boxes | LADURÉE
LADURÉE
A New Collection Wrapped in Liberty Fabrics
Parisian patisserie icon LADURÉE introduces an elegant new collection featuring boxes adorned with Liberty fabrics from the renowned British company. The macaron boxes are available now, with the sablé boxes launching on Wednesday, January 29, 2020.
Text by ELESINMETA Yuka
Limited to 5 Sets: A Special Edition Sablé Box Appears
Since its founding in 1875, Liberty & Co. quickly gained renown for its exquisite aesthetic eye, amassing a collection of Oriental fabrics and decorative items that soon made it one of London's most talked-about department stores.
Among its most celebrated fabric series is the "Tana Lawn" collection, created in the 1920s. It features a lustrous, silk-like cotton, spun from fine threads discovered by a Liberty buyer near Ethiopia's Lake Tana, adorned with exquisite prints.
Among its most celebrated fabric series is the "Tana Lawn" collection, created in the 1920s. It features a lustrous, silk-like cotton, spun from fine threads discovered by a Liberty buyer near Ethiopia's Lake Tana, adorned with exquisite prints.
From the extensive "Tana Lawn" range, this collection features "Chive," a design added in 1974. Based on Liberty's archive patterns, "Chive" depicts densely packed flowers, making it a quintessential Liberty print. These boxes, enveloped in delicate and refined Liberty fabrics, exude a classical, sophisticated ambiance.
The macaron boxes, containing six pieces, are available now at all LADURÉE stores and online. The sablé boxes, containing 15 pieces, will be available from January 29 (Wednesday) at all LADURÉE stores and online.
Additionally, a special edition sablé box, featuring Liberty fabrics on both the top and bottom, will be released. These will be available in a limited run of five sets exclusively through the online boutique starting Wednesday, January 29.
Additionally, a special edition sablé box, featuring Liberty fabrics on both the top and bottom, will be released. These will be available in a limited run of five sets exclusively through the online boutique starting Wednesday, January 29.
Macaron Box "Liberty Print Chive"
Price | ¥3,200 (excl. tax) for 6 pieces
Available now at all LADURÉE stores and online boutique
Sablé Box "Liberty Print Chive"
Price | ¥4,500 (excl. tax) for 15 pieces
Available from Wednesday, January 29, 2020, at all LADURÉE stores and online boutique
Sablé Box "Liberty Print Chive"
Special edition featuring Liberty fabrics on both top and bottom
Price | ¥6,200 (excl. tax) for 15 pieces
Limited quantity | 5 sets
Limited release from Wednesday, January 29, 2020, via online boutique only
Price | ¥3,200 (excl. tax) for 6 pieces
Available now at all LADURÉE stores and online boutique
Sablé Box "Liberty Print Chive"
Price | ¥4,500 (excl. tax) for 15 pieces
Available from Wednesday, January 29, 2020, at all LADURÉE stores and online boutique
Sablé Box "Liberty Print Chive"
Special edition featuring Liberty fabrics on both top and bottom
Price | ¥6,200 (excl. tax) for 15 pieces
Limited quantity | 5 sets
Limited release from Wednesday, January 29, 2020, via online boutique only
Inquiries
LADURÉE Customer Service
Tel. 03-4578-0846
www.laduree.jp