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April 1, 2015
EAT | Introducing "Fussma Bread": A New Creation Dedicated to Deliciousness
EAT | Introducing "FUSUBON," a "Bran Bread" Crafted with Utmost Dedication to Deliciousness
FUSUBON Shop Opens in Shibuya
Introducing "FUSUBON," a specialty shop for bran bread made with low-carb, nutrient-rich organic bran that's gentle on the body. The shop, "FUSUBON Shop," has now opened along Meiji Dori in Shibuya.
Text by KUROMIYA Yuzu
Creating Delicious, Sustainable, Authentic Bran Bread!
"Bran" refers to the outer layers and germ of grains like wheat—ingredients rich in fiber and minerals, with lower carbohydrate content and gentler on the body compared to flour. In recent years, major convenience stores launched "Bran Pan Series" that became huge hits, instantly bringing bran bread into the spotlight and making it a familiar food. However, many previous "bran breads" were dry or had a distinct, divisive flavor. To be frank, they were polarizing.
However, the newly launched "FUSUBON" addresses these issues, perfecting a bran bread crafted with an unwavering commitment to deliciousness. We meticulously select safe, organic bran, adding natural sweeteners like rare sugars and dried fruits to achieve a delightfully chewy, soft texture. Enjoy a moist, tender bite without any dryness.
The flavors include a harmonious blend of cranberry and cream cheese in "Cranberry Cream Cheese," a simple and satisfying "Plain," and "Acai Cream Cheese with Quinoa" using acai and quinoa, which are also recognized as superfoods. With six varieties available, you can also purchase them online in addition to the Shibuya store.
This bread is ideal for busy women juggling work and family, those managing their sugar intake for dieting, or individuals requiring a low-carbohydrate diet. Consider incorporating this delicious and sustainable bran bread into your daily routine for better health management.







