EAT | Seattle's Gourmet Popcorn Brand "POP! gourmet popcorn" is Coming!
LOUNGE / EAT
May 27, 2015

EAT | Seattle's Gourmet Popcorn Brand "POP! gourmet popcorn" is Coming!


EAT | Seattle's POP! gourmet popcorn Has Arrived!


POP! gourmet popcorn Opens First-Ever Direct-Managed Store in Omotesando



POP! gourmet popcorn, a gourmet popcorn brand from Seattle, has opened its first-ever direct-managed store in Omotesando. While available in over 1,700 locations across the US, including premium grocery stores and New York's Plaza Hotel, this marks their first standalone retail space.

Text by KUROMIYA Yuzu



Rich Flavors for Adults, Perfect with Wine



POP! gourmet popcorn uses carefully selected ingredients from around the world, a patented manufacturing process, and contains no chemical seasonings or preservatives. They utilize four types of non-GMO, gluten-free corn, chosen to complement each flavor, and high-quality oil that is high in oleic acid and free of trans fats, achieving both deliciousness and a preservative-free product. Hailed as "ultra-premium popcorn" that transcends the snack category, it has won the prestigious "Sofie Award" gold medal for two consecutive years in the premium food category.

The Omotesando flagship store, their first direct-managed location, offers a curated selection of over 30 varieties, with a focus on flavors that complement an adult lifestyle. A total of eight types will be available, including store-exclusive options.

The patented "Infusion Process" imbues flavor directly into the oil used for cooking, ensuring the taste permeates to the core of the popcorn. This method is used for four exclusive "Infused Flavors" at the direct-managed store: "Chocolate Caramel with Almond Roca," "Garlic Parmesan," "Jalapeño," and "White Cheddar Jalapeño."










Additionally, four "Premium Flavors" are available: "Butter Toffee with Almond Roca," a collaboration with the world-renowned butter toffee brand Almond Roca; "Rogue Blue," made with blue cheese that won gold at a global cheese competition; "White Truffle Bliss," infused with oil from Spanish white truffles and seasoned with truffle chip salt; and "Cascade Mix," a perfect balance of caramel and cheese. These are exceptional pairings for alcoholic beverages like wine and beer, ideal not only as an everyday snack but also as an aperitif to kickstart a party.

With the popcorn market now well-established in Japan, POP! gourmet popcorn makes its highly anticipated debut in Omotesando, a fiercely competitive area for popcorn. A domestic production facility is set to open this October, with plans to develop various original Japanese flavors. The brand aims to expand its reach across Asia and the rest of the world.







POP! gourmet popcorn Omotesando Main Store
Opening Hours | 11:00 AM - 8:00 PM
6-6-9 Jingumae, Shibuya-ku, Tokyo
Tel. 03-6427-2701
Opening Date | July 26 (Saturday)
http://popgourmetpopcorn.co.jp/