EAT | Spotlight on "Waiola," a 100% Coconut Water Beverage!
EAT | Zero Fat, Low Calorie, High Potassium, Preservative-Free Natural Sports Drink
100% Coconut Water Beverage "Waiola"
Have you heard of "Waiola," made from 100% coconut water? This natural sports drink, with zero fat, low calories, high potassium, and no preservatives, quenches the body with natural power and provides abundant nutrients for preventing heatstroke and rehydrating during sports. It's poised to gain even more attention as the weather warms.
Text by YANAKA Tomomi
Package Designed by Jun Takahashi of "Undercover"
"Waiola" means "water of life" in Hawaiian. It first arrived in Japan in October 2012 as a beverage prized for its clean, sweet, and refreshing taste and high nutritional value, unique to fresh coconut water.
It boasts an ideal balance, containing over ten times the electrolytes of typical sports drinks, with absolutely no added sugars or compounds, zero fat, and low calories. "Waiola" is crafted in Thailand, known as one of the world's leading coconut-producing regions, by blending young and mature coconuts in optimal proportions. Furthermore, in August 2013, it became the first coconut water in Japan to be certified as a non-GMO beverage by the "NON-GMO Project."
The package design was created by Jun Takahashi, the founder of the fashion brand "Undercover." Inspired by the simplicity and purity of a single coconut containing all essential elements, as well as its rich nutritional value, he aimed for a design that is both symbolic and gently clean. The result is four navy stripes representing Waiola's four key features: "Zero Fat," "Low Calorie," "High Potassium," and "Preservative-Free."
"Waiola" is currently available at retailers such as Natural House, Shibuya Loft, Hillside Pantry Daikanyama, National Azabu, and Nissin World Delicatessen. With its refreshing taste and natural sweetness, this beverage is set to become even more indispensable as the heat rises.
Inquiries
Nico Trading Co., Ltd.
0120-383-014 (Weekdays 10:00-17:00)
http://www.waiolalife.jp

