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September 2, 2015
Paris's Premier Boulanger, Christophe Vasseur, Opens His First International Location | RITUEL par Christophe Vasseur
RITUEL par Christophe Vasseur
Paris's Foremost Boulanger, Christophe Vasseur, Makes His International Debut
World's First Viennoiserie Specialty Shop Opens in Jiyugaoka
Christophe Vasseur, owner of Paris's leading boulangerie "Du Pain et des Idées," presents the world's first specialty shop for viennoiseries. RITUEL par Christophe Vasseur opens in Jiyugaoka on Friday, August 21st.
Text by KUROMIYA Yuzu
Featuring Japan-Exclusive Menu Items Available Nowhere Else
Christophe Vasseur, hailed as Paris's finest boulanger, was awarded Best Boulanger in 2008 by "Gault & Millau," France's most influential gastronomic guide. His creations are favored by numerous gastronomy restaurants, including "Alain Ducasse au Plaza Athénée."
His first overseas establishment is dedicated to viennoiseries – a category encompassing baked goods made from leavened dough, such as croissants, and various pastries. Vasseur, a true artisan, meticulously crafts his viennoiseries by hand over more than a day and a half, employing traditional baking techniques he revived through self-study to recreate the authentic flavors of early 20th-century France. A distinctive feature is their baking in stone-hearth ovens, a rarity even in France.
The interior, with its organic curves inspired by the shop's signature "Escargot" pastry, features a service style where customers select items directly from the staff. Visitors can also observe the baking process as the viennoiseries are prepared.
Furthermore, for its Japanese debut, the shop embraces local sourcing. It primarily uses domestic organic ingredients, including Haru Kirari organic wheat from Hokkaido, free-range eggs from Kurofuji Farm in Yamanashi, and milk from Daichi Farm in Chiba.
The menu includes five types of viennoiseries, such as the Japan-exclusive "Escargot Mangue Vanille" and the highly popular croissants from the Paris location. Additionally, new Japan-exclusive items, inspired by seasonal ingredients, will be introduced each season. For drinks, in consideration of the environment, only bottled domestic juices are offered, with absolutely no plastic used.
RITUEL par Christophe Vasseur Jiyugaoka
Hours | Weekdays 10:00 AM - 8:00 PM *Saturdays, Sundays, and Public Holidays from 9:30 AM
Address | 2-9-17 Jiyugaoka, Meguro-ku, Tokyo 1F
Opening Date | August 21 (Friday)
Inquiries
RITUEL par Christophe Vasseur Jiyugaoka
Tel. 03-5731-8041
http://www.rituel.jp



