INTERSECT BY LEXUS Opens First Overseas Location in Dubai | LEXUS
LOUNGE / ART
December 15, 2015

INTERSECT BY LEXUS Opens First Overseas Location in Dubai | LEXUS


INTERSECT BY LEXUS - DUBAI


INTERSECT BY LEXUS Opens First Overseas Location in Dubai


Lexus has opened the first overseas location for its brand experience space, "INTERSECT BY LEXUS." This marks the second such space, following the one that opened in Aoyama in 2013.


Text by YANAKA Tomomi




Masamichi Katayama Designs the Space, As in Aoyama


Named "INTERSECT BY LEXUS" to signify "a place where the city, people, and cars intersect," the space serves as a hub for brand activities where visitors can experience the Lexus lifestyle.Opened in Aoyama in 2013The newly opened "INTERSECT BY LEXUS - DUBAI" is its first overseas location.


"INTERSECT BY LEXUS - DUBAI" is located in the heart of the Dubai International Financial Centre. The space was designed by Masamichi Katayama, an interior designer and representative of Wonderwall Inc., who also designed the Aoyama location, creating a space that is both vibrant and sophisticated.



INTERSECT BY LEXUS - DUBAI

INTERSECT BY LEXUS - DUBAI


The space spans two floors. The lower floor features an exhibition space called "Garage," suitable for displaying Lexus concept cars and installations.


The upper floor houses a restaurant and lounge curated by Chef Thomas Reger, known for his work in Beirut and Dubai. Additionally, "CRAFTED BY LEXUS" offers items from lifestyle brands that resonate with Lexus's philosophy, and various events and workshops are planned.


Following Dubai, "INTERSECT BY LEXUS" is slated to open in New York. The concept of Lexus as a "place that continues to intersect with the city, people, and talent" is expanding globally.



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