Wajō Waraku | "October 1st is Nihonshu Day Campaign" Event
Let's enjoy sake at Marunouchi House!
Wajowaraku: "October 1st is Sake Day Campaign" Event
October 1st is "Sake Day."
Kanji characters related to alcohol, such as for sake, intoxication, pouring, drunkenness, and brewing, all share the radical "酉" (tori), which is the tenth of the twelve zodiac signs. Furthermore, "酉" is a pictograph representing a "wine vessel" and signifies sake.
Until 1965, the sake brewing year was determined to begin on October 1st. For this reason, breweries celebrate this day as "New Year's Day for Sake Brewing," and October 1st was officially designated as "Sake Day" in 1978.
Wajowaraku (Wajō Waraku), an organization formed by 43 leading breweries and major sake retailers nationwide, also holds various events centered around "Sake Day."
Text and photos: Wajowaraku
Enjoy Sake: Drink, Learn, Walk, and Participate!
SAKE TIME in marunouchi house
On "Sake Day," October 1st, Wajowaraku, in collaboration with "Marunouchi House," presents a series of delightful sake experiences.
We invite you to discover delicious sake at this "SAKE TIME."
SAKE CIRCUIT ~Let's Drink Japan!~
October 1st (Thu) - 12th (Mon, Holiday)
All nine establishments in Marunouchi House, located on the 7th floor of the Shin-Marunouchi Building, will offer special tasting sets from popular breweries at an affordable price for a limited time!
By visiting each venue, you can savor the popular sakes from Wajowaraku participating breweries. Please try them!
SAKE PARK ~Let's Encounter Sake!~
October 1st (Thu) 4:00 PM - 10:00 PM
On "Sake Day," October 1st, "SAKE PARK" will appear at "ROCK AROUND THE CLOCK" in Marunouchi House!
This is a PARK where you can learn about and experience sake in a fun way. Stop by after work!
Venue: ROCK AROUND THE CLOCK, Marunouchi House, 7th Floor, Shin-Marunouchi Building
Free Admission
Regale Seminar: SAKE Academy for Women
Beautiful and Healthy with Sake
In collaboration with the NPO Otemachi, Marunouchi, Otemachi Area Management Association, we will hold a SAKE Academy exclusively for women.
Brewery representatives from Wajowaraku will passionately share the allure of sake, including guided tastings.
September 30th (Wed) / October 7th (Wed) Reception 6:30 PM - Event 7:00 PM - 9:00 PM
Venue: Ecotecture (10th Floor, Shin-Marunouchi Building)
Capacity: 35 women per session
Participation Fee: ¥2,000 (includes sake tasting and souvenir)
Applications: Accepted until September 23rd (Wed)
Sake Day Walk
Last year's "Sake Day Walk" garnered significant attention, and we are pleased to host it again this year.
We aim to broadly promote the message: "October 1st is Sake Day! Let's drink more sake!"
Why not join us for a leisurely stroll?
October 1st (Thu) Meet 1:30 PM - Depart 2:00 PM
Course: Mizutani Bridge Park → Sukiyabashi → Yurakucho → Hibiya Park (approx. 2 km)
Open participation
1st "October 1st: Supporters of Sake Day" Gathering
On "Sake Day," October 1st, Wajowaraku members and supporters of sake will gather to savor sake and share their thoughts on it. We warmly invite you to join us.
October 1st (Thu) Reception 6:30 PM - Event 7:00 PM - 9:00 PM
Venue: "Wakatake no Ma" at Meiji Kinenkan
Capacity: 70 people
Participation Fee: ¥10,000
For more details, please visit the Wajowaraku website.
www.wajowaraku.jp/