FASHION /
WOMEN
May 7, 2015
Versus Versace Opens First Directly Managed Store, "Versus Versace Aoyama," in Tokyo's Aoyama | VERSUS VERSACE
VERSUS VERSACE
The Brand Expressing Versace's Rock'n'roll Spirit
First Directly Managed Store Opens in Tokyo's Aoyama
VERSUS VERSACE, a brand that embodies Versace's DNA through iconic motifs and innovative silhouettes, opened its first directly managed store in Tokyo's Aoyama on April 25th. The store offers men's and women's apparel, accessories, and watches.
Text by KAJII Makoto (OPENERS)
A Directly Managed Store Born from a New Shop Concept
Since its inception, VERSUS VERSACE has continuously expressed Versace's rock'n'roll spirit, and in the 21st century, it has expanded its community with that same spirit online.
The directly managed store, "VERSUS VERSACE AOYAMA," which opened in April, was created based on a new shop concept jointly conceived by the London-based architect unit Carmody Groarke and Donatella Versace. The two-story space spans approximately 300 square meters.
Beautiful Projections on Translucent Mirrors
The interior, which incorporates new ideas from the materials used in its architecture and space utilization to the product displays, features translucent mirrors framed in matte gold. These mirrors project images of the latest collections and online content.
The shop has an approachable atmosphere, free from stiffness. We invite you to visit this latest store, which will communicate the brand's culture, fashion, and events to the new generation.
VERSUS VERSACE AOYAMA
5-5-4 Minamiaoyama, Minato-ku, Tokyo
Tel. 03-6712-5800
Opening Hours | 11:00 - 20:00
Closed Wednesdays (Open on public holidays)
http://www.versusversace.com