A Two-Week Limited Pop-Up Store Opens at Isetan Shinjuku | Levi’s® Made & Crafted™
FASHION / WOMEN
April 7, 2015

A Two-Week Limited Pop-Up Store Opens at Isetan Shinjuku | Levi’s® Made & Crafted™



Levi’s® Made & Crafted™


Store interior embodying the 2015 Spring/Summer collection theme, “Graffiti”


Limited two-week pop-up store opens at Isetan Shinjuku



“Levi’s® Made & Crafted™” is a modern line that incorporates innovative, high-quality materials and sewing techniques of today into designs rooted in the history of “Levi’s®.” A limited-time pop-up store for its women's line will be open at Isetan Shinjuku from Wednesday, April 8th to Tuesday, April 21st.



Text by Kozue ENOMOTO (OPENERS)





Fine art by illustrator Sayori Wada also on display



“Levi’s® Made & Crafted™” (hereafter LMC) offers futuristic yet classic items with the concept of “America Now.” The women's line, in particular, features items with beautiful silhouettes and simple designs.



Inside the store, which embodies the “Graffiti” theme of the 2015 Spring/Summer collection, illustratorSayori Wadahas created fine art titled “THE TWO HORSES,” capturing “indigo,” a color deeply connected to LMC. The space is designed to evoke the brand's unique modernism throughout.



At this pop-up store, two models of the slim jeans “Sticks” will be exclusively sold as Isetan Shinjuku limited items. Additionally, the first 50 customers to make a purchase will receive a lookbook for LMC's 2015 Spring/Summer collection, created in collaboration with the Los Angeles-based art magazine “JUNK.”



Levi’s® Made & Crafted™ Pop-Up Store

Dates: April 8th (Wed) – April 21st (Tue)

Location: Isetan Shinjuku, 2F Global Closet / Jeans

3-14-1 Shinjuku, Shinjuku-ku, Tokyo

Tel. 03-3352-1111 (Main switchboard)

http://www.isetan.co.jp



Levi Strauss Japan

free150120-099-501

levi.jp