Experience 'Hermès in the Air,' an Interactive Smartphone Event, Now Underway
FASHION / WOMEN
March 25, 2015

Experience 'Hermès in the Air,' an Interactive Smartphone Event, Now Underway


HERMÈS


Can You Catch It?


Hermès's Sky-High Adventure: An Experiential Event Using Smartphones


Hermès's Ginza store in Tokyo is currently hosting "Hermès's Sky-High Adventure," a free, experiential event using smartphones, running until March 31st (Tuesday). Why not bring your family and friends and join in?

Text by MURAMATSU Ryo (OPENERS)
Photograph by Nacása & Partners Inc.





Create Your Own Collection with a Smartphone


Every year, Hermès hosts free, participatory events in conjunction with its boutiques. Last Christmas season, they set up a large, snow-dome-shaped special stage. By using this stage, they held an event where visitors could have commemorative photos taken by a professional photographer, drawing attention with unique attractions that consistently delight visitors.

The "Hermès's Sky-High Adventure" currently underway at the Ginza store features the boutique's first floor covered in a design reminiscent of a clear blue sky. In the center of the store, an LCD display evoking clouds is installed. By accessing a special website using your smartphone on-site and entering a password, you can hold your device up to the flapping wings displayed on the screen to catch them, building your own personal collection on your smartphone. Not only a diverse range of men's and women's accessories, but also rare characters unique to Hermès are available.

The accessories you catch can also be shared on social media. In the store, you can also enjoy coordinating with the actual accessories and taking commemorative photos at a special photo booth. On the afternoons of March 28th (Saturday) and 29th (Sunday), cotton candy will be served to visitors. Even if you cannot visit in person, this event can be enjoyed through special content on Hermès's official website until late April.

Hermès's Sky-High Adventure
Venue | Hermès Ginza Store
Dates | Until March 31st (Tuesday)
Hours | 11:00 AM - 8:00 PM (Sundays until 7:00 PM)
5-4-1 Ginza, Chuo-ku, Tokyo
Tel. 03-3569-3300

Details are introduced on the web page below.
http://www.maisonhermes.jp/event/sky