Pop-Up Store Opens at Omotesando Hills | DIANE von FURSTENBERG
DIANE von FURSTENBERG
Shop Design Featuring the Latest "WRAP SHOP" Concept
Pop-Up Store Opens at Omotesando Hills
Diane von Furstenberg, favored by many celebrities for its dresses that create an ideal silhouette, has opened a pop-up store at Omotesando Hills. This pop-up store features a shop design that is a first for the brand in Japan.
Text by Kozue Enomoto (OPENERS)
New Jewelry Line Also Available
The newly opened Diane von Furstenberg pop-up store is the first in Japan to incorporate the brand's latest shop concept, "WRAP SHOP." The brand's signature chain-link print is used as an accent within the store, creating a simple yet playful and vibrant space.
The store is stocked with items from the Spring/Summer 2015 collection, and the iconic wrap dresses of Diane von Furstenberg are displayed in vivid colors.
In addition to items from the latest collection, a newly launched jewelry line is also available, allowing customers to enjoy coordinating pieces with dresses.
A grand opening ceremony was held on March 6th, with actress Yoshino Kimura as a special guest. Dressed in a pop-up store exclusive wrap dress, she cut a cake bearing the brand's name, filling the venue with a celebratory atmosphere befitting the occasion.

