A Fresh Approach Redefines Sportswear

This year marks the 10th anniversary of "adidas by Stella McCartney," and with it comes a new line helmed by Stella McCartney as Creative Director. Centered around the key message of "performance pop," StellaSport merges adidas's renowned sports performance technology with Stella McCartney's signature playful essence. While ensuring comfort, the line offers active fashion items that make you want to move, through bold colors and eye-catching prints.

The collection comprises apparel, footwear, and accessories that blend fashionability with high functionality, suitable for both the gym and the street. It actively incorporates high-performance materials, such as adidas's proprietary "climalite" technology for superior sweat absorption and quick drying, featured in items like tank tops, bra tops, and tights.

Stella McCartney commented, "The concept is youth, fashion, and energy. When launching this new line, my aim was to bring this concept to life and create 'performance pop,' a fusion of performance and style."

The collection launched on the adidas online shop on Thursday, January 15th, with pre-orders currently available. In-store sales will commence on Friday, January 23rd, at all adidas directly managed stores and select adidas retailers nationwide. To celebrate the launch, a campaign offering a special nail polish set to lucky purchasers is also underway.