FASHION /
WOMEN
December 18, 2014
The TENT | A New Shop Proposing a Life Where People and Dogs Live Side-by-Side
The TENT
Store Theme: Glamping and Travel
A New Shop Combining a Select Boutique and Grooming Salon
In Daikanyama, a new shop called "The TENT," which houses a select boutique offering casual wear for adult women and a grooming salon proposing styles for dogs that suit the Daikanyama atmosphere, opened on November 22nd.
Text by KAJII Makoto (OPENERS)
Gently Enriching a Life Lived Alongside Our Canine Companions
Walking through the streets of Daikanyama, a giant objet d'art suddenly catches the eye. This large tree sculpture, installed beside the facade, serves as a landmark for the new shop, "The TENT." The TENT is a shop themed around glamping (glamorous camping) – camping enjoyed in facilities with air conditioning and bathrooms, which is currently gaining attention from celebrities worldwide – and travel. Inside, alongside fashion items for adult women, camping gear like lanterns and greenery are artfully arranged.
The selection adheres to the theme of "minimalism while embracing the flow of time," featuring high-quality apparel and goods sourced from both domestic and international designers. Targeting women in their 30s and 40s, many items exude a luxurious and sophisticated ambiance within a casual framework. The lineup of jeans suitable for everyday wear is also extensive.
Overseeing the grooming division is "DogMan," led by Mr. Shigetomo Egashira. Their unwavering dedication to canine care has quickly made their meticulous and high-quality grooming services, unlike anything seen before in Daikanyama, a topic of conversation. They also sell essential items for dog ownership, such as leashes for walks and dog tents.




